TV Cream

It's Saturday Night

131. It’s the Usual Nonsense



For the fifth year running, ITV’s major commission for winter Saturday nights in 2004 was a musical talent search with a record deal at the end of it. Although a new format, The X Factor was a familiar affair – almost a reality show “greatest hits” package. At the centre of was Simon Cowell, having signed a “golden handcuffs” deal with ITV, who had devised the format through his SyCo production company.  He was even credited with composing the theme tune.

Joining Cowell as a judge were Louis Walsh, as previously seen on Popstars: The Rivals, while the host was Kate Thornton who had fronted the ITV2 spin-offs from Pop Idol. The one new face in front of the camera was loose cannon Sharon Osbourne, most famous for being the wife of Ozzy, but also a veteran music manager of many years. The hope was sparks would fly between the opinionated panellists.

The X Factor‘s big selling point, however, was summed up by the Radio Times as being “Pop Idol – for grown-ups!” Unlike its predecessors, there was no upper age limit for hopefuls and absolutely anyone could enter if they thought they were in with a chance. The hope was this would offer more human-interest stories – as Osbourne said, “There have been a lot of women who have moved me. A lot married young, had their children and set aside their dreams. Now their children are grown up, they want to pursue their dream.” Yet there was undoubtedly another reason why the age limit was extended, with Cowell’s introduction to the series emphasising why we were really watching – “It’s the usual nonsense. 50,000 apply and probably two are good.”

So, we all knew where we were when the series kicked off with the usual set of no-hopers paraded in front of the camera for our amusement. It seemed it didn’t really matter what the format was or who was involved as long as we got a host of deluded, tuneless wannabes murdering a Mariah Carey song. However, there was a further change as we got through to the studio-based rounds as The X Factor‘s other selling point was revealed – the judges would be putting their reputations on the line. Each was assigned a sector – 16-24 year olds, over 25s and groups – and they would be responsible for mentoring and grooming those they thought were in with a chance. There wouldn’t just be a triumphant contestant at the end of the series, but a winning judge as well.

It was hard to go wrong with a format such as this, as it took aspects from some of the most popular shows of recent years – so much so, during the run, Cowell’s former colleague Simon Fuller began legal proceedings alleging the new show was far too similar to Pop Idol, despite the pair still working together on American Idol. But there was something not quite right with The X Factor. There was a level of contrivance that stopped viewers taking the series to their hearts. Pop Idol had an obvious, easy-to-follow format – simply, “who’s the best singer?”. With The X Factor the different categories made comparisons harder and brought a level of artifice into it, while the voting procedure was changed so the judges had the casting vote on the bottom two in the public phone poll. This heightened the tension, but put the viewers’ votes in second place.

The presentation was less than sure-footed too, with Kate Thornton unable to add much authority or natural wit to proceedings, while her determination to stick to the script and ensure everyone stood in the right place robbed the show of much spontaneity or natural emotion. The sniping between the judges seemed to get in the way as well, coming across as too contrived, and when Sharon Osbourne snapped and told overall winner Steve Brookstein that he was “fake,” the atmosphere was more poisonous than thrilling. There were funny and exciting moments throughout the run, but it wasn’t Pop Idol by any means, and less than a week after Brookstein’s victory, the papers were gleefully reporting that he was booed off during a shambolic appearance on Top of the Pops.

The X Factor spent much of its run opposite the hastily-commissioned second series of Strictly Come Dancing. Brucie was back again for another marathon stint, although it returned to our screens so quickly that Tess Daly was absent on maternity leave for the first half of the run. Instead, first series winner Natasha Kaplinsky was co-host, making for something of a shift from her role on BBC News for the rest of the week. Indeed Kaplinsky’s rise from jobbing newsreader to light entertainment star was another illustration of the power of Strictly Come Dancing, as well as helping the BBC discover more female entertainment presenters, a role they previously had some trouble filling.

This meant the autumn of 2004 saw the closest-fought battle of Saturday night for some years, with both Strictly Come Dancing and The X Factor claiming victory in the ratings. Strictly Come Dancing looked to be the winner in terms of numbers, by a couple of hundred thousand a week, but The X Factor had a larger percentage of that all-important younger audience. It was quite refreshing to have two series on a Saturday night that were capable of pulling in large crowds, and for viewers to actually have a choice of two popular shows. However it was hard not to feel that The X Factor, with its massive budget and heavyweight cast list, not to mention a tried and tested format, would have been disappointed with its performance against such an elderly format and its even more elderly host.

Nevertheless the show was recommissioned for a second series from autumn 2005, and it became ITV’s de facto reality pop format, with Cowell lukewarm about appearing in another series of Pop Idol – despite, for contractual reasons, carrying on with its American counterpart year after year. A planned Popstars 3, meanwhile, which would have seen a search for boy and girl duos, was cancelled in pre-production.

Next Monday: The trip of a lifetime



  1. Glenn Aylett

    May 25, 2020 at 10:55 am

    Interesting how Pop Idol quickly became forgotten as The X Factor became a juggernaut after its shaky first series, and how the series managed to last 15 years. Also as ITV 1 became short of hit shows in the mid noughties and became notorious for trashy reality shows like Celebrity Love Island, viewers took to unknowns trying to be pop stars and the auditions always raised a laugh. Unlike in later years, when The X Factor became full of gimmicks and sob stories, this genuinely was a good, entertaining show and ratings soared to the sort of levels last seen in the early nineties.

  2. richardpd

    May 25, 2020 at 11:47 am

    The X Factor managed to find some genuine stars with Leona Lewis, Alexandria Burke, One Direction & Little Mix, but also a lot of low hit wonders. I can remember it being office gossip on a Monday morning for the first few years at how well the contestants had performed.

    Certainly it’s been a few years since the show discovered anyone with any staying power.

    • Glenn Aylett

      May 25, 2020 at 2:55 pm

      @ richardpd, it was a show that peaked quickly, achieving 18 million viewers for the 2009 final, the sort of ratings not seen on a Saturday night since the eighties For ITV, though, after a decade where their reputation had gone down the drain and viewers were running away from their trashy shows, such massive ratings were welcome and restored some confidence in the battered network. Also as you say, they found some decent stars and Leona Lewis did well in America.
      I think the problem was The X Factor became so big, the media were looking for it to fall and it started to believe its own hype. The 2011 series was when it posted a big ratings fall and started to become trashy and full of sob stories and a whooping and wailing audience.

      • Des Elmes

        June 14, 2020 at 7:51 pm

        It’s subjective, of course, but I consider 2011 to be XF’s last good year.

        Viewing figures *were* noticeably down on the previous two or three years – and, of course, Gary Barlow joined the judging panel as Simon tried (and ultimately failed) to establish the show in America. However, most episodes still attracted 10-11 million viewers, and Little Mix are still together and still successful nearly a decade later (and even though I’m not an avid listener of their songs, I find them impossible to dislike as individuals).

        2012 was the year when XF *really* started to go down the toilet, and get creamed by Strictly every week – though this series did give us James Arthur, Ella Henderson and Lucy Spraggan. And Rylan, of course, although we hardly hear him singing these days.

        Perhaps the ultimate confirmation that the show’s best days were behind it came when Simon returned in 2014, along with Cheryl Whatever-Her-Surname-Was, and the general reaction was a fairly resounding “meh”…

  3. Abbie Walton

    January 20, 2021 at 4:05 pm

    The X Factor almost felt like a continuation of Pop Idol in the Kate Thornton years but it started to form its own identity once Dermot O’Leary took over; Strictly Come Dancing on the other side wasn’t quite yet a big Saturday night reality show in the making come 2007 (Series 5) the ratings began to grow and start what the show is like now.
    Back to X Factor, no-one hardly mentions it nowadays as the last proper civilian series was aired in 2018. I think it should’ve ended in 2013 when Sam Bailey won because I’m getting fed up of constant changes series after series, Strictly (which is stuck in a time warp) is winning the ratings whereas 10 years ago, it was the opposite.

  4. Glenn Aylett

    July 3, 2021 at 6:21 pm

    Amazing how the very quaint original Come Dancing, which died out from viewer apathy after 44 years and being buried in a late night slot, would re emerge in the noughties to become an enduring and very popular part of BBC One on Saturday nights. Like the Doctor Who revival at the same time, I was wondering if Brucie would be introducing a dance troupe from London South to take on Scotland North in the rumba, but instead a group of celebrities with minimal dancing skills being paired with professional dancers soon had viewers talking. Also Brucie’s awful but endearing jokes, a brilliant set, a talented orchestra and singers just out of vision and some brilliant contestants like Anne Widdecombe made it a deserved hit.

    • Sidney Balmoral James

      July 3, 2021 at 8:14 pm

      Never understood why they felt the need to call it Strictly Come Dancing. Did they think Come Dancing was not explicit enough? That people might think it was any old dancing, so they needed to remind people of Strictly Ballroom?

      • Glenn Aylett

        July 4, 2021 at 12:19 pm

        I think using Come Dancing would resurrect memories of the quaint and dated series from the previous century and calling it Strictly Come Dancing probably made it sound more modern. However, the 21st century version has very little in common with the original and became an unexpected hit that even now has 9 million viewers, while The X Factor slowly faded away after 2011 and had the ultimate ITV twist, have Z list celebrities involved for the last series that led to the show’s postponement.

        • Richardpd

          July 4, 2021 at 10:35 pm

          Not to mention Simon Cowell being stuck in the USA during the pandemic & being involved in a quad bike accident.

          I wouldn’t be surprised if the X Factor doesn’t come back & he concentrates on Britain’s Got Talent.

  5. Glenn Aylett

    September 26, 2021 at 1:01 pm

    The X Factor has been sort of cancelled, with ITV saying it is unlikely to return until 2023. I think with the total apathy shown towards the last series, the cost of the show and the lack of stars being created in recent years, it’s time is up, and I think ITV’s other Saturday night singing show, The Voice, could be joining it before long. This show that ITV stole from BBC One has never been a massive hit in the way The X Factor was in its heyday and has created no real successes.

  6. George White

    September 26, 2021 at 7:11 pm

    I remember when Andrea Begley won, whose career afterward was singing with her aunt, the Queen of Country and Irish music herself, the legendary Philomena Begley, which tbh she probably did beforehand.

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