Woolies had The Goodies, Joe Brown and – cough – Anita Harris for their Christmas advertising extravaganzas. Kwik Save, one of the few high street outlets at the time to make FW and pals look highfalutin, settled for an animated seasonal booze conga, as anthropomorphised cartoon bottles of whisky, Cinzano and carriers full of Skol shimmied in line to the festive mantra, “Do yourself a favour/Be a Liquorsaver”. But the real genius was the way in which the price announcements interrupted the song, causing the alcoholic knees-up to freeze in mid air as a real-life bottle of Gordon’s gin Quantelled its way into view over the top. Thus:
CONGA LINE: “Do yourself a favour, be a Liquorsaver!”
ANNOUNCER: “Super savings on wine, beer and spirits this Christmas at your local Kwik Save!”
CONGA LINE: “Liquorsave…” (PAUSE)
ANNOUNCER: “Dimple scotch whisky only four pounds ninety nine and a half pence!”
CONGA LINE: “… Liquorsave at Kwik Save!” (PAUSE)
ANNOUNCER: “Hemmeling Lite only thirty nine pence a can!”
This was repeated until all the great value savings had been suitably heralded. Then the boozy buddies skipped in line through a door, presumably to a wild and great value Christmas party. Wherein, er, they would proceed to drink each other.