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Lymeswold

'Don't look English!' 'Tis English!'Hard to believe that Britain once had too much milk sloshing about in its silos, but by 1981 Unigate possessed such a surplus of the white stuff it decided to make some of it into cheese. Not any old cheese though, but a soft cheese. In England! Yes, let’s beat those Frenchies at their own game! And to give it that authentic rustic tang, let’s call it Lymeswold, after a non-existent but (our marketing department tell us) quintessentially English market town. Sadly, the cheese was as authentic as its name, and the fledgling export liquidated faster than a brie on a hot tin roof.

2 Comments

2 Comments

  1. Agnetha

    January 17, 2020 at 10:22 pm

    This was launched on my father’s 60th birthday!

  2. richardpd

    January 18, 2020 at 12:05 am

    I remember one programme about marketing mistakes featured Lymeswold.

    It was a victim of it’s own success, as at first the demand outstripped supply & too many corners were cut trying to boost production while a larger factory was built.

    By the time the new factory was completed the demand had dropped due to people being put off by the drop in quality.

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