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Bric-a-Brac: Y is for...

Yeoman

Yes, OK, it's the later incarnation, but the point holds.

The world of tinned meat has made few lasting inroads into popular culture, but Yeoman’s range of stewing steak, chilli con carne and hotpots available at the flick of a tin-opener made a lasting impression on the populace with its solemn quality promise. “No lumps of fat or gristle – guaranteed!” Proclaimed an authoritative voice, while a big hand rubber stamped the deal over the screen – which makes it legally binding, doesn’t it? When stout Yeoman changed their name to the flimsy Tyne Brand during the 1980s, they did at least keep the slogan going for a while, up until the point when the lack of gristle in food ceased to be a sign of quality and became more of a minimum legal requirement.

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