There’s nothing the media likes more than a story about on-screen channel idents, preferably when there’s a sum of money involved they can make sound astronomically large and therefore utterly wasteful.
Well, nothing the media likes more save for a story about a story about on-screen idents and how much it has cost to replace them.
The so-called BBC3 blobs are on their way out, and fair enough. They’ve had a decent innings, a longer than average lifespan when placed in the history of channel idents, and now it’s time for a change.
It’s unclear precisely how they have been, in the words of The Guardian, “a huge hit” – how do you measure the hit potential of a logo? – but rest assured there’ll soon be another anti-BBC topic for that paper to drone on and on about, probably involving a “leaked email” from yet another conveniently anonymous “disgruntled staff member”.
Meantime let’s recall the five best examples of on-screen branding with slightly more claim to have been huge hits, thanks mostly to the fact they a) disappeared ages ago but are still fondly remembered and b) looked really rather nice. In no particular order:
1) 1970s London Weekend:
2) 1960s BBC2 – in colour:
3) Early 1990s Channel 4, Christmas special:
4) BBC2 “paint”:
5) Central Television – the original: