Past-it celebrities, forever patronisingly referred to as “veteran personalities” by press releases, have a tendency to throw money at vanity projects as a way of keeping their names in lights. Well, in the Radio Times radio pages.
Readers of this week’s edition will find a short question-and-answer feature with Dean Sullivan, the Danny La Rue of the dole office, sometime soap opera caricature Jimmy Corkhill but better known as The One Who Stayed Right To The Bitter End Of Brookside.
He’s promoting City Talk FM, a new radio station broadcasting in Liverpool but also – oh, spare the flattery – across the nation online. It seems Dean is a regular contributor to the network. Indeed, he has a slot every weekday afternoon.
Regardless of the fact somebody somewhere thought it was a good idea employing a person best known for portraying a fictional character and reading other people’s words to *be themselves* on radio, live, for three hours Monday-Friday, just look at the company Sullivan is keeping. They’re all there: Margi Clarke, Simon O’Brien, Ian St John, Brian Reade… not a professional DJ among them. Trisha Goddard is also involved for some reason, as are students from John Moores University (“if you want a flyer to get into Liquidation for just £3, drop us a text!”). Oh, and Michael Brandon.
An act of monumental, unlistenable folly, you just know all the budget will have been used up in six months time and one by one the “big names” will quietly disappear. The wonder is that Professor Redmond hasn’t got himself involved. Yet. Look out for a new show, Have Your Phil, turning up sometime mid-September, round about the time that everyone else has pissed off (except Dean Sullivan, naturally).