Hard to believe that Britain once had too much milk sloshing about in its silos, but by 1981 Unigate possessed such a surplus of the white stuff it decided to make some of it into cheese. Not any old cheese though, but a soft cheese. In England! Yes, let’s beat those Frenchies at their own game! And to give it that authentic rustic tang, let’s call it Lymeswold, after a non-existent but (our marketing department tell us) quintessentially English market town. Sadly, the cheese was as authentic as its name, and the fledgling export liquidated faster than a brie on a hot tin roof.