TV Cream

Bric-a-Brac: L is for...


Woolies had The Goodies, Joe Brown and – cough – Anita Harris for their Christmas advertising extravaganzas. Kwik Save, one of the few high street outlets at the time to make FW and pals look highfalutin, settled for an animated seasonal booze conga, as anthropomorphised cartoon bottles of whisky, Cinzano and carriers full of Skol shimmied in line to the festive mantra, “Do yourself a favour/Be a Liquorsaver”. But the real genius was the way in which the price announcements interrupted the song, causing the alcoholic knees-up to freeze in mid air as a real-life bottle of Gordon’s gin Quantelled its way into view over the top. Thus:

CONGA LINE: “Do yourself a favour, be a Liquorsaver!”

ANNOUNCER: “Super savings on wine, beer and spirits this Christmas at your local Kwik Save!”

CONGA LINE: “Liquorsave…” (PAUSE)

ANNOUNCER: “Dimple scotch whisky only four pounds ninety nine and a half pence!”

CONGA LINE: “… Liquorsave at Kwik Save!” (PAUSE)

ANNOUNCER: “Hemmeling Lite only thirty nine pence a can!”

This was repeated until all the great value savings had been suitably heralded. Then the boozy buddies skipped in line through a door, presumably to a wild and great value Christmas party. Wherein, er, they would proceed to drink each other.



  1. Greg Taylor

    February 28, 2010 at 7:02 pm

    Have just had hysterics at this. Need to see it again!

  2. sb2009

    March 2, 2010 at 3:00 pm

    Even it my teens in Granadaland, I used to be amazed at this advert.

    Most supoermarkets will do the odd booze advert for 10 second (Trampagne Special Brew 4 for 99p) but the (ahem)marketing men at KwikSave went to management and said ‘We want full adverts, cartoons and a theme tune’

    Management ‘ Natch, go for it’

    I also have this memory of the LiquerSave being bigger than the main shop in Eccles, which I think was used as Fresco’s (How did they come up with that name)

  3. Greg Taylor

    March 4, 2010 at 11:36 pm

    Fairly sure it was # Liquorsave IN Kwik Save # btw.

  4. Matty

    September 7, 2010 at 5:47 pm

    Funnily enough, I don’t remember the telly advert but I do remember a radio version of the same with exactly the same singing-talking-singing-talking-singing schtick and, judging from your transcript, the same basic wording as the TV advert. I remember being irritated by it for the simple reason that I’d never heard anyone use the word “liquor” except characters in 1950s American movies.

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