Nowadays even the Daily Star has a resident wineologist , but until relatively recently the majority of British folk existed in a wine-free world, weddings and Christmases excepted. The holy trinity of Blue Nun, Black Tower and table-lamp-in-waiting favourite Mateus were as posh as it got, but slightly further downmarket were the British wines, or ‘wine-style drinks’ as they were often known, brewed in the UK from – shock horror – imported grape concentrate. Perhaps feeling slightly guilty over this deception, marketing departments poured on the terribly English heritage. Rougemont Castle advertised itself with that old standby, a suit of armour. Country Manor cooked up possibly the worst slogan ever written: ‘So light. So subtle. So buy some’. Playing to a slightly more continentally aware crowd, Concorde promised a bottleful of fun for under a pound. At rock bottom, however, was the grape-free plastic-corked sparkling concoction known as Pomagne, the nine percent proof prize in many a ‘spin the arrow’ local fete tombola which inspired countless teenagers to re-examine their breakfast.
Creamguide's Pick of the Day
I Bet You Look Good On The Dancefloor tonight, which allows us to mention that when it got to number one, Calendar showed a clip from its Whistle Test-inspired video and captioned it “amateur video”. In fact that video was the first we’d heard of them or it, when it was shown on Popworld in fact, and we never thought the record version was quite as good because it was a bit overproduced. Anyway, it’s included here because it started bands being broken via the internet and that rather than the major labels and Top of the Pops.
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Points of View
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