TV Cream

Bric-a-Brac: K is for...


He spoke a grand total of seven words, but a legend was born nonetheless‘Yom po-pom pooom… Ah! Guten morgen!’ Don’t you just hate those chubby, ebullient German holidaymakers, forever windsurfing up to your yacht and sticking their nose into your breakfast drink arrangements? Well, no, quite frankly. But, like the similarly made-up stereotype of the early-rising Kraut sticking his towel on the best sun lounger on the beach, sing-song voiced waterborne irritant buffoon Klaus colonized popular culture in the latter half of the ’80s, all in the name of selling also-ran instant coffee Cafe Hag. To be honest, he seemed a tad less hateful than the snide English get on the yacht, but we were never in the ad’s aspirational demographic anyway. ‘Enough for two, ja? Aaaaaaargh!’



  1. Matthew Rudd

    January 20, 2010 at 5:12 pm

    “Morning Klaus!” And the yachtsman was Shaun Scott, later to become DI Chris “up yours, Jack” Deakin in The Bill.

  2. Matt Petty

    December 1, 2010 at 1:10 am

    Aaah, the cheerful sneering racism of the Cafe Hag adverts. Warms your heart it does.

  3. Marty McBrown

    October 29, 2017 at 8:41 pm

    I can’t believe this is the only page on the internet devoted to Klaus.

  4. Luke Elwick

    January 25, 2019 at 5:31 am

    Shmellsh good!

  5. richardpd

    January 25, 2019 at 2:26 pm

    I can’t remember the ads but remember Cafe Hag being positioned in shops as an alternative to Nescafe.

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