TAILOR-MADE three-button side-vent sharkskin ‘Mod Revival’ anthem with added Cheggers Plays Pop friendliness for those blokes who wore long green coats to school to do that neck-jerking staring-eyed ‘dance’ to. Ambitious lyrical conceit had something to do with being the anthropomorphic embodient of the concept of ‘beat’, how this made one in ‘demond’, and using your rhythmic capabilities to entertain martians, cause complete mental collapse in teenage girls, convince mariners to commit acquatic suicide, and raise the dead – all of it sung about with a Phil Daniels Meets Grange Hill – They Early Years vocal braggadocio that suggested the above were somehow considered very much a Good Thing. The Look didn’t stick around much longer, unlike this single itself, which concluded with one of those ‘permanent grooves’ which went on and on repeating ‘BEAT! BEAT! BEAT! BEAT!’ to increasing amounts of surface noise.