Nowadays even the Daily Star has a resident wineologist , but until relatively recently the majority of British folk existed in a wine-free world, weddings and Christmases excepted. The holy trinity of Blue Nun, Black Tower and table-lamp-in-waiting favourite Mateus were as posh as it got, but slightly further downmarket were the British wines, or ‘wine-style drinks’ as they were often known, brewed in the UK from – shock horror – imported grape concentrate. Perhaps feeling slightly guilty over this deception, marketing departments poured on the terribly English heritage. Rougemont Castle advertised itself with that old standby, a suit of armour. Country Manor cooked up possibly the worst slogan ever written: ‘So light. So subtle. So buy some’. Playing to a slightly more continentally aware crowd, Concorde promised a bottleful of fun for under a pound. At rock bottom, however, was the grape-free plastic-corked sparkling concoction known as Pomagne, the nine percent proof prize in many a ‘spin the arrow’ local fete tombola which inspired countless teenagers to re-examine their breakfast.
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Creamguide's Pick of the Day
We did say when this programme began in September 2010 that the name was totally cursed, having been used for both TVam’s swiftly abandoned early show and ITN’s unsuccessful bid for the franchise ten years later. Unsurprisingly they didn’t listen to us, and that brings us to the last ever episode. Certainly changed a lot since day one, Adrian and Christine and the swish set with all the purples soon being jettisoned and now it’s just GMTV all over again with an even more toxic brand. We doubt they’ll go out with much of a bang but worth a look anyway, before the next incarnation of ITV breakfast begins next week. We give it six months.
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Points of View
- In 'Marsaud, La famille', Andy says: "I too remember these. Later we moved onto a different set of characters, a bit more ‘grown-up’, the name Yves Mornet springs to mind,..."
- In 'The Burst of Creamup', Ian Sparham says: "Fame at last."
- In 'MOORE, Roger', Adrian says: "Also single handedly responsible for the 70s fashion for safari suits.."
- In 'Never Too Young to Rock', George White says: "It’s not PETER FIRTH! It’s Peter Cleall!"
- In 'Thorn Birds, The', George White says: "Massively expensive since it weren’t actually AUstralia, but a bit of Southern California with a kangaroo brought in that had to be..."