Nowadays even the Daily Star has a resident wineologist , but until relatively recently the majority of British folk existed in a wine-free world, weddings and Christmases excepted. The holy trinity of Blue Nun, Black Tower and table-lamp-in-waiting favourite Mateus were as posh as it got, but slightly further downmarket were the British wines, or ‘wine-style drinks’ as they were often known, brewed in the UK from – shock horror – imported grape concentrate. Perhaps feeling slightly guilty over this deception, marketing departments poured on the terribly English heritage. Rougemont Castle advertised itself with that old standby, a suit of armour. Country Manor cooked up possibly the worst slogan ever written: ‘So light. So subtle. So buy some’. Playing to a slightly more continentally aware crowd, Concorde promised a bottleful of fun for under a pound. At rock bottom, however, was the grape-free plastic-corked sparkling concoction known as Pomagne, the nine percent proof prize in many a ‘spin the arrow’ local fete tombola which inspired countless teenagers to re-examine their breakfast.
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Creamguide's Pick of the Day
Last part of this, second time round, and then we’ll have to wait and see if we join the new generation of kids at the age of 21 as we’re supposed to be later this year. If not we’ll certainly be back with this lot in 2019, and we very much look forward to that. Unless ITV, who still haven’t got round to showing a new drama since May and are absolutely going through the motions at the moment, completely collapse by then.
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Points of View
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