Building firms don’t tend to make memorable adverts, but Barratt’s long-lived 1970s campaign, in which a helicopter zoomed over the majestic expanses of link detached residences on Orchard Mews and Fairview Drive struck a chord. This was down to the none-more-actorly voice of the chopper’s passenger, Patrick Allen. His rich tones (even his voice seemed to wear a cravat) somehow imbued the mundane talk of double garages and double glazing with the stamp of fruity authority. Point of confusion: Allen also voiced the infamous Protect and Survive nuclear fallout films – did that mean a Barratt home could survive a ten megaton attack?


Points of View