Building firms don’t tend to make memorable adverts, but Barratt’s long-lived 1970s campaign, in which a helicopter zoomed over the majestic expanses of link detached residences on Orchard Mews and Fairview Drive struck a chord. This was down to the none-more-actorly voice of the chopper’s passenger, Patrick Allen. His rich tones (even his voice seemed to wear a cravat) somehow imbued the mundane talk of double garages and double glazing with the stamp of fruity authority. Point of confusion: Allen also voiced the infamous Protect and Survive nuclear fallout films – did that mean a Barratt home could survive a ten megaton attack?
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Creamguide's Pick of the Day
Tuesday, 11.30, BBC Radio 4
“Feed the birds, tuppence a bag! Two pence! And yet today, a good wholemeal loaf would set you back fifty or sixty pence!” Ah, Trevor and Simon, they have a quote for every occasion. Not that anyone else ever knows who we’re quoting. Anyway, the series that looks at music of all kinds with particular emotional resonance this week alights on Feed The Birds, which has mutated over the years from a bit of fluff in a Disney film to a song some people find extremely comforting.
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Points of View
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