Building firms don’t tend to make memorable adverts, but Barratt’s long-lived 1970s campaign, in which a helicopter zoomed over the majestic expanses of link detached residences on Orchard Mews and Fairview Drive struck a chord. This was down to the none-more-actorly voice of the chopper’s passenger, Patrick Allen. His rich tones (even his voice seemed to wear a cravat) somehow imbued the mundane talk of double garages and double glazing with the stamp of fruity authority. Point of confusion: Allen also voiced the infamous Protect and Survive nuclear fallout films – did that mean a Barratt home could survive a ten megaton attack?
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Creamguide's Pick of the Day
Metroland is at ten o’clock, John Betjeman’s rightly celebrated tribute to the suburbs behind the various stops on the Metropolitan Line, which was warmly nostalgic in 1973 and even more so forty years on. Before that it’s Betjeman’s biographer AN Wilson who pays tribute to the great man by taking a similar journey but a little further afield, exploring the places in Cornwall, Somerset and Oxfordshire that influenced his life and his work.
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