It’s the late 1980s, and, once again, banks and building societies are at pains to come over all friendly, as their TV ad campaigns extend a cosy, understanding arm round your shoulder (all the better to snaffle that loose fiver from your inside pocket). After all, it’s not all work, work, work! Wackiest of all was the campaign cooked up by Guardian Royal Exchange (members, lest we forget, of LAUTRO) for their Choices pension scheme, employing a game old duffer (who may have been Hugh Cecil of Armando Iannucci Shows fame, but don’t quote us on that) who applied for the exciting new pension which ‘you can take from job to job, whether you’re fully employed, partly employed, or even taking time off from work’. Crestfallen after being denied on age grounds, he then turned up in leather jacket, baseball cap and modish smiley badges. “Hi, man! I’ve come about a Choices pension!” So rib-tickling was this conceit, the ‘groovy duffer’ became a regular character for a couple of years’ worth of brand-building, until either they got bored or went under in the ’91 crash (and we’re not trudging off to Companies House to find out).
Creamguide's Pick of the Day
Second part of this, where our hero moves slightly more towards the mainstream and starts penning film soundtracks, including the likes of Flashdance and Top Gun, plus of course The Never Ending Story which means we get to enjoy Limahl nestling alongside the rest of the heavyweight contributors, plus another film where his soundtrack is probably about a hundred times more famous now than the actual film. It’s the title of this programme, for a start.
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Points of View
- In 'PICK OF THE DAY', Gerry Dorrian says: "“The Never Ending Story” is still one of my favourite songs and the video for the hit is brilliant. Pity Limahl had to get a female..."
- In 'PICK OF THE DAY', Gerry Dorrian says: "I don’t object to what the BBC wants to do, I merely object to being forced to pay through the nose to fund it with next to no say on its..."
- In 'Knowing Me, Knowing You… With Alan Partridge', Applemask says: "It’s happening. Deal with it."
- In 'The Collins Cream-ish Dictionary', Paul Bovey says: "Apparently, the “Hah, huh…hoouurgh” in ‘Mama’ was ‘influenced’ by Melle Mel’s cackle in the..."
- In 'Ripcord', Lina B. Umpierre says: "I’m so glad TGG’s bringing the two seasons of “Ripcord” on DVD sets for sale that I’ll jump for joy! Geronimo!"