SHORT-LIVED gap in the market-spotting from one Richard Branson, offering an overnight ‘sustain service’ for those impoverished local commercial stations that had to shut down at bedtime, with the exciting and new likes of Ruby Wax, Jonathan Ross and, erm, Steve ‘Interesting’ Davis entertaining late-night listeners (usually with one Chris Evans in the producer’s chair). Ground to a halt when purchasers realised they could save money and fill the gap by paying some eager-to-please newcomer next-to-nothing to present a ‘Love Zone’ made up of that Dan Fogleberg record and requests for ‘Jenny listening in Stockport there’.
Richard16378
February 3, 2017 at 6:48 pm
In the original incarnation of TVC this was described as The Super Station.
One problem it had was most of the bigger ILR stations had already gone 24 hour & the ad agencies were reluctant to buy much air time.