TRAILBLAZING London-centric commercial service originally concieved as an Attenborough-endorsed combination of pop radio with arts and drama programming, lent much clout by the multitasking presence of one Kenny Everett (who did all the jingles and promotional singles as well as presenting the flagship shows), alongside Gerald Harper pulling in huge audiences by giving away bottles of Lambrusco or something. By the late seventies the speech-heavy stuff was pretty much all gone, and the station bizarrely acquired national recognition through two Everett gambits par-excellence; the headline-grabbing rundown of the ‘Bottom Thirty’ worst records ever made, and the legendary serialised adventures of Captain Elvis Brandenburg Kremmen, much salivated over by those poor unfortunates in ‘other’ regions. Transmutation into Pop! service with a capital Pop! (and indeed Capital Pop!) more or less complete by the time ludicrously haired star DJ twosome Pat Sharp and Mick Brown hooked up with Stock Aitken & Waterman for a string of chart-friendly charity singles that cheekily expected the rest of the nation to give a flying fuck about Helping a London Child, while non-Londoner envy again raged over Chris Tarrant’s rightly celebrated ‘zoo radio’ Breakfast show. You don’t hear so much about it these days though.