TV Cream

Singles

‘Pump Up The Jam’ by Technotronic Feat. Felly

http://www.youtube.com/watch?v=1K7fL5s_1ac

Thumping Eurotechno anthem urging all and sundry to ‘get your booty on the floor tonight, make my day’ – not too difficult to achieve in the face of scary new-fangled non-stop drum machine and subsonic bass chicanery – and more or less single-handedly responsible for ushering in a short-lived new era in which everything went a bit energy drink and Global Hypercolour. Originally lip-synched on TV by blue-lipsticked model ‘Felly’, before it emerged that her unconvincing miming concealed the fact that it had actually been performed by twangy-voiced rapper Ya Kid K, who in cahoots with her real-life beau MC Eric (whom, lest we forget ‘got lyric for ya’, and who had ‘seen’ your ‘posse’, but now it was him who was ‘bossy’) became the public face of Technotronic from theron in for a string of singles of ascending aceness – Get Up! (Before The Night Is Over), This Beat Is Technotronic and, best of all, the peerless Rockin’ Over The Beat. Or, if you’re one of those mentals who hasn’t stopped whining in the intervening twenty years, the dawn of ‘faceless Italian dance’ and therefore ruining things forever.

9 Comments

9 Comments

  1. Johnny Foreigner

    March 29, 2010 at 9:32 pm

    Get Up! (Before The Night Is Over) had a meatier bass-line – my preferred choice as a DJ of the time to demonstrate monstrous woofer power

  2. Keir Hardie

    March 30, 2010 at 2:39 am

    I’ll always remember the ridiculous pronounciation. Pormp op the jeyum.

  3. Adrian

    March 30, 2010 at 7:54 am

    LOL, and the videos always seemed to feature lots of stock NASA footage of space launches, etc.

  4. Matthew Rudd

    March 30, 2010 at 1:19 pm

    Then there was the Megamix.

  5. Glenn A

    March 30, 2010 at 3:01 pm

    Depends what you were into at the time. Hardcore dance fans regarded acts like Technotronic as commercial and manufactured, rock fans naturally despised this music, so Technotronic must have gone for the more middle of the road dance fan who bought Deep Heat compilations.
    Actually the dance vs rock arguments of the time were always good fun, esp in the Melody Maker when readers more accustomed to reading about Jane’s Addiction found pages devoted to the enemy, ie dance music. Letters tended to be on the lines of ” rave is for thickos called Kevin and Sharon and the acts are faceless nobodies”, typical reply from dance music fan” actually I’m studying for a degree and love going to raves and you lot need to chill out and move with the times”. The war between rock and rave fans rumbled on for about 4 years until Britpop became the next big thing.

  6. Alan B

    June 29, 2010 at 10:35 am

    Faith No More used to do a couple of verses of this at gigs, during the piano outro to “Epic”.

  7. Richard Davies

    August 12, 2010 at 5:11 pm

    I remember this being played a lot on America’s Top 10.

    Possibly the first Belgian act to get that far up the Hot 100 since the Singing Nun.

  8. Glenn A

    November 13, 2010 at 6:47 pm

    Acts like Technotronic and Black Box, while despised as commercial by dance snobs, were probably most people’s introduction to house music. Also the dawn of this type of dance music saw off the Stock, Aitken and Waterman pop which dominated provincial nightclubs in the late eighties- something to be grateful for.

  9. fuz

    July 28, 2018 at 12:53 pm

    Rockin’ Over The Beat best known from “Jimmy White depressed in a chair”-period Grandstand menu bits

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