Jane Russell does The Deep – i.e. swims about a lot looking for treasure. We do love exclamation marks in titles – so many uses and intonations! They can be used, as here, as simple way of calling attention (see also Oklahoma!, Sweeney!), as a signifier of comedy (What a Carry On!, Follow That Horse!) or horror (Amicus favourite And Now The Screaming Starts!), or both (Carry On Screaming!), as part of an exclamatory phrase (Avanti!), deployed with knowing irony (O Lucky Man!) or shoved in all over the place for demented drive-in chic (Faster, Pussycat! Kill! Kill!) The ever-versatile exclamation mark (or – if you’re one of the Cambridge poshoes who wrote the BBC Micro User Guide – “pling”), we salute you! Next week’s dramatic film title punctuation mark… the ellipsis!
