Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
We think this film has been in the cinema but not on the television before. It’s the full and at times rather bleak story of one of the most influential bands of the new wave, enlivened by the presence of all the surviving band members who don’t just contribute memories plus also rare footage and music as well.
Points of View
- In 'PICK OF THE DAY', Richard16378 says: "While I was a bit too young to get into this it’s still nice to see it back on TV. I did wonder if the early 1990s repeats of lots of old..."
- In 'Up and Down, In and Out, Roundabout Man, The', Daniel Bennison says: "Hi, I am Ben’s son and would like to know if there is a way of acquiring the up and..."
- In 'Neighbours', Richard16378 says: "Originally Neighbours was show at 13:30 each afternoon, with a repeat of the previous day’s episode at about 10:30. Once it became popular with..."
- In 'Neighbours', Scott McPhee says: "The popularity of Neighbours in the UK was often a discussion point in the TV press here. For one thing, kids across the UK were reported to be..."
- In 'Skippy the Bush Kangaroo', Scott McPhee says: "Probably. Reruns of Skippy are still shown on early morning television. I’ll have to check."