Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
Another edition of the programme that’s just Before They Were Famous all over again but there’s nothing wrong with that because Before They Were Famous was always funny and more people have become famous since. Obviously because it’s primetime ITV we also get unenlightening sequences where various celebs comment on the clips but it makes for a passable hour. And if you want more of this, with slightly less concentration on ITV-friendly stars, check out the various clips we’re putting on our Why Don’t YouTube Tumblr on www.tvcream.co.uk.
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Points of View
- In 'Tiswas', Gavin says: "Matthew was reunited with Chris Tarrant on Frank Skinner’s show a few years back. https://www.youtube.com/watch?v=WMGRBapLZME"
- In 'Tom Tom', Matt says: "It was Young Scientist Of The Year with judges including Laithwaite, Sir George Porter and various graduates of the Royal Society Christmas Lectures. Presented..."
- In 'Dimbleby’s exit poll: what’s behind the BBC’s election selection?', Applemask says: "To be fair, Pebble Mill literally had cancer."
- In 'Tiswas', Paul Hughes says: "Great article about a great show, but it’s a shame there’s no mention of Matthew Butler, the little lad who used to sing Bright Eyes dressed..."
- In 'Pages from Ceefax', Mick says: "BBC Micro graphics ordered to resemble mid-70s resolutions and typeset for in-computer compatibility using bolt-on tuner. Interesting case of..."