Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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We know he’s bloody useless at it, but actually quite a lot of the shows from 1982 we’re looking forward to seeing are presented by Simon Bates. It’s not for him, obviously, but he just happened to be hosting episodes featuring cracking line-ups or hugely memorable performances. His first edition of the year isn’t perhaps one of them, especially as a number of performances you’ll already have seen on the clip show, though that does emphasise there are lots of famous songs about.
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Points of View
- In 'Raising of the Mary Rose, The', Applemask says: "I daresay I still would have preferred it to actual school work."
- In 'Dempsey and Makepeace', THX 1139 says: "Ray Smith was Welsh, not Scouse, hence the Welsh accent. This series appeared to have been designed for those who believe Brannigan is the..."
- In 'Duncan Dares', Richard16378 says: "Peter tried driving a modified VW Beetle at sea (can’t remember if it was the Channel or the Irish Sea) but it sunk on the way."
- In 'Duncan Dares', Marc Ricketts says: "I remember Duncan dares. Whats this bit he drives a car at sea. And it didin,t work out?"
- In 'Butterflies', Glenn A says: "The Liver Birds had reached its natural conclusion by 1978, so the BBC wanted a successor from Carla Lane. Butterflies was actually quite good in a..."