Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
More Blue Peter presenters in extra-curricular bits of business here. It’s Barney this time in what, though it’s billed under this title, is actually a Prom from the Royal Albert Hall. The Ten Pieces Prom is the climax of the Beeb’s initiative to get kids interested in classical music by picking ten of the most exciting and hummable bits, and everyone who was at this Prom says it was absolutely brilliant and yet another amazing thing only the Beeb can do. Lots of praise too for Barney’s co-hosts, the still fantastic Dick and Dom.
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