Bio-Tex

Posted in Bric-a-Brac > A-M > > B is for... > Bio-Tex | 5 Comments »

Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.

TV CREAM SAYS: YOU HAD TO TAKE AN AWFUL LOT ON TRUST IN THOSE DAYS

5 Responses to “Bio-Tex”

  1. David Smith says:

    Blood, sweat, gravy and egg… what a party that was.

  2. Arthur Nibble says:

    Were they the Earth, Wind and Fire tribute band?

  3. David Godfrey says:

    There was a shot of a girl in a brown and white striped bra and pants set in this ad which was shown in the early summer of 1987. It started with a close up of her adjusting her pants and then panned to a full length view of her. Is there a vid of this ad anywhere?

  4. Donald Buck says:

    Has that television advertisement for Bio-tex with the stylistics been uploaded anywhere (for example – you tube) – if yes where can I find it?

  5. Richard Davies says:

    My Mum had a box of Bio-Tex for years, I don’t know if it got used much.

    I remember the ads, mostly because the song & grainy footage made it seem like it had come out of a 10 year time warp.

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