Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
Not the greatest episode of the series last week, we didn’t think, but there were still lots of nice bits in it and we quite like how it would have wound up those people who think the only children who should appear in Doctor Who are Victorian ghost children. The story arc in this series has been pretty minimal, with Michelle Gomez making only the briefest of cameos, but here’s where it all pays off with the first part of the finale.
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Points of View
- In 'Creamvote #2 The most unforgettable news theme!', Tony Perry says: "Such a tough one! News at Ten just shades it for me; whilst I think the WIA theme is a stunning piece of music, it..."
- In 'Creamvote #2 The most unforgettable news theme!', Martin Kelly says: "Wish you had included Panorama or Newsnight themes they really get your attention"
- In 'Creamvote #1 The most unforgettable political show theme!', Neu 75 says: "Weekend World – a proper theme tune to a proper politics show when it really was politics!"
- In 'Creamvote #1 The most unforgettable political show theme!', Paul Pensom says: "Aaah Nantucket Sleigh Ride, AKA ‘the one everybody confuses with World In Action’. Both..."
- In 'Houseparty', David Leeming says: "I was brought up loving the Houseparty ladies,Cherry, Sylvia, Anne, and dear Lucy became true friends..I was in a few Saturday morning tv shows made..."