Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
No Mastermind this week, and not much else very interesting to be honest, hence the umpteenth appearance in Creamguide this year for this as part of an evening of familiar repeats. As we know, ABBA at the BBC isn’t really anything of the sort, just a load of ABBA videos and more of less the entirety of Disco In The Snow. Still, the music’s nice.
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Points of View
- In 'Magnum PI', Ol says: "“What was their relationship?” masters was bumming magnum, obviously."
- In 'The Children’s Film Foundation', David says: "http://www.ebay.co.uk/itm/GEHEIMSACHE-FuNF-FIVE-CL UES-TO-FORTUNE-GB-1957-CHILDRENS-FILM-FOUNDATIO..."
- In 'RADCLIFFE, Mark', Eight Ace says: "I stopped listening to R1 the minute the Mark and Lard shows finished."
- In 'Dukes of Hazzard, The', Austin Maxi says: "Closing titles usually played over a scene of Rosco’s police cruiser chasing the General Lee Dodge Charger round and round some..."
- In 'Life Without George', Austin Maxi says: "‘Everywhere you look it’s two by two, everyone’s got someone, save for you!’ as the theme song told us...."