Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
“Do you like disco music, Roger?” “Oh, I hate it!” Quite the episode, this one, because after just one week the grand guest presenter idea collapses around them as Tommy Vance is joined by “the McVicar himself”, Roger Daltrey, who is spectacularly off-message throughout the programme, not least in his notorious Village People introduction. In fact even without him it would have been a notable episode, thanks to Tommy’s extended explanation of what the arrows in the chart rundown mean and the performance by the amazing Sue Wilkinson. You’ll note the late edition is still billed as “edit” and is in a half hour slot but it was only half an hour in the first place so we think we should be getting this remarkable programme in all its glory.
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Points of View
- In 'Naked Video', David Smith says: "The end credits for the latter series replaced the roaring Thatcher with John Major as a buck toothed mouse, I recall…"
- In 'Horses Galore', Alan says: "Someone on another site also says that the presenter was Susan George but it was definitely Susan King. I can however see a resemblance between them. A..."
- In 'Your Local Station – Across The Nation!', AlexTheEngineer-Ipswich says: "Surprised to see no mention of Laser 558, Radio Caroline (which took over 558 for a bit after the MV..."
- In 'Friends in Space', Danny says: "OMG! I’ve been looking for this for years. Watching it as a kid it stayed with me and I never forgot it!"
- In 'New Faces', harvey wood says: "I was on new faces in 1975 does anyone have any copies or information please thanks"