Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
The oddest repeat of this or any other Christmas period? We had back to 1982 for this, when the lads were clearly in their imperial phase and such hot property they could get a special on primetime Christmas Day ITV, with Jim Davidson and Jimmy Cricket among their guests. LWT created a totally accurate East End boozer in their studios as well, serving real pints, but unfortunately their one inaccuracy was failing to install any toilets, so the audience ended up running up and down corridors all night. And if for some reason you can’t convince your extended family to forego Miranda to see it, it’s on again on Saturday!
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Points of View
- In 'The six worst TV Times Christmas covers', Des E says: "“Dishonourable mention for: creepy Santa illustration which they’ve run in perpetuity since the mid 1990s.” *puts..."
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- In 'The six worst Christmas Radio Times covers', borgduck says: "Strap yourselves. There’s a Some Mothers repeat in less than half an hour!"