Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
The Mercury Prize has flitted between the Beeb and C4 in recent years, but it’s back on the Beeb now and this year’s result will be revealed live tonight. What we especially like about the prize is obviously that it’s still named after the defunct company that originally sponsored it, and we even wonder how many younger viewers even realise that it even was a sponsor and not just a fancy name, a bit like the Britannia Stadium and the Liberty Stadium. Anyway, after it’s announced we’ll be able to enjoy some previous winners, and decide whether it’s a great honour or a poisoned chalice.
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Points of View
- In 'PICK OF THE DAY', Darthflanflinger says: "I used to stumble in late to Simon Frith’s seminars at the University of Strathclyde, reeking of chicken pakora that I used to buy at..."
- In 'Insight', Scott McPhee says: "Another segment on Insight was ‘Joe’s Gang’. The only thing I remember from this, was how Joe and his friends helped out an elderly..."
- In 'Only Fools and Horses', Richard Davies says: "It drifted a little into drama with the 50 minute episodes & annual extended specials, but the quality of the series was there right..."
- In 'Only Fools and Horses', Barbersmith says: "If this had finished after series four it would stand up there with the greatest sitcoms ever. Sadly, it didn’t. Mawkish, over-long,..."
- In 'One Man and his Dog', Barbersmith says: "Absolutely spot on Jim."