Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Creamguide's Pick of the Day
Used to be that BBC1 was always endless repeats in the summer while ITV would have a decent supply of new shows, but it’s quite the reverse these days and at 9pm on the light channel this week it’s repeats five nights out of seven, and we still haven’t had any new drama outside the soaps since long before the World Cup began. We wouldn’t mind so much if all the repeats were as good as this.
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Points of View
- In 'School book clubs', George White says: "Oh, Gyles Brandreth’s books, I remember because my school library simply had a lot of old Creamy books, Marmalade Atkins, Target WHo..."
- In 'Rentaghost', palimpsest says: "Despite the forced pantomime routines I persisted with it just for the main theme. An apparition quipped from deep inside a crypt."
- In 'Dogtanian and the Three Muskehounds', Palimpsest says: "Something… Dogtanian being seduced by a lingerie wearing cat disguised as a monk? And a villain who kept slicing the..."
- In 'Heidi', Palimpsest says: "I’ve heard that this makes up most of the daytime scheduling on Austrian television. Heidi visits the cheese factory, Heidi visits the schnaps..."
- In 'The Children’s Film Foundation', John Harwood says: "“ZOO ROBBERY (1973) Yen-Sen the Yeti (OK, fine…) is stolen from London Zoo, and kids and WILLIAM “DR” HARTNELL..."