Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Turns out we’re getting a fully-fledged series out of this programme from a decade ago, though having seen the first one we’re pleased to report that they’ve managed to get it down from three hours to two by, hooray, editing out all the Dead Ringers sketches. Apologies if they turn up in this one, mind.
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Points of View
- In 'An A-Z of BBC2′s first 50 years', Richard16378 says: "They also had Mission: Impossible in a similar slot, along with Star Trek."
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