Funny how advertising can alter the associations of a song forever. The Stylistics’ You Make Me Feel Brand New, a keening tract of close harmony disco schmaltz from 1974, should by rights conjure up images of the last couple dancing on a rapidly-clearing disco floor at the end of the evening, glitter balls going slowly out of focus, lonely men in polo shirts dejectedly draining the last of their lukewarm pint, and other provincial night out cliches of a certain vintage. Instead it stands for a blonde housewife flapping a white cotton sheet around an overlit bedroom, and a baby drooling mashed banana onto its bib. This misattribution is all the fault of Bio-Tex, ‘the only specialist soaker and pre-washer’, and its long-running ad campaign which famously identified, in the forthright manner of the ancient Greek philosophers, the four basic elements of dirt as blood, sweat, gravy and egg. Precisely what reasoning led to the isolation of this seemigly random quartet we’d have loved to know, but no working was ever shown.
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Another one of these and potentially a rather more interesting one, though we fear the likes of Brass Eye may be a little bit too heavy-going for a light-hearted clip show, though that missed opportunity eighties TV one the other week did round up the writers of Hardwicke House. Shame they couldn’t have been assembled for a better clip show, really.
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Points of View
- In 'Adventures of Robinson Crusoe, The', THX 1139 says: "I have a strong early memory of seeing a Robinson Crusoe programme in colour, but everywhere says this series was in black and..."
- In 'Adventures of Robinson Crusoe, The', Damon says: "I must’ve watched this in about 1978-ish when I was 7 or 8. I loved it. I think it may well have been the Saturday morning..."
- In '60 70 80 Show, The', Damon says: "Hudd at front, couple of sidekickcs with him, some humour, old people sitting around on tables in the well-likt studio as if it were a kind of cafe..."
- In 'Horses Galore', Droogie says: "I remember Susan King well. As a kid I had a horse-obsessed cousin called Joanne, and always had to sit through this show if it was on whenever I was..."
- In 'Victor Lewis-Smith', THX 1139 says: "The editing on these shows was quite brilliant, maybe the best thing about it because though it was very funny in places, you couldn’t..."