Brainchild of boss Peter ‘Mitsubishi’ Parker, British Rail’s first proper TV ad campaign was a whistles-and-bells extravaganza of cut-price offers and posh cinematic entreaties. Dozens of Inter-City fleets, bodywork glistening in a perpetual rainstorm, plied forever-rolling countryside. Their cargo: the honourable Sir Jim’ll Savile. His armoury: a dark suit, a Maxpax coffee, shockingly sensible hair and an endless amount of paperwork that had to be done before that pressing engagement with the man who makes the machines for the hospitals. Wine-bar funk played while the kid who sang ‘Walking in the Air’ (Not Aled Jones, The Other One) belted out, ‘this is the age of the train.’ From a time when audiences were impressed by extended sequences of carriage exteriors, the ads did their job in leaving the slogan – somewhat meaningless out of context – in everyone’s heads.
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Creamguide's Pick of the Day
As ever we’re delighted and amazed when this comes back for another ten episodes, delighted because we think it’s a lot of fun and, at a time when we’re often watching it in larger groups, pleasingly easier than the proper show, and amazed that they’ve managed to yet again convince forty celebrities to do some revision, schlep up to Salford and potentially look stupid. As ever the episodes are shoved in whatever gap they can find over the next fortnight and beyond, and the run kicks off with Tony Marshall from Casualty quizzed about Richard Pryor while ‘stEnders’ Emma Barton discusses matters Carry On.
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Points of View
- In 'It’s the double-sized Christmas Creamguide number 2014!', Des E says: "Nice spoof of the 1991 Christmas Radio Times cover."
- In 'In Concert', Glenn A says: "A more sober alternative to The Generation Game, turn over to BBC 2 and put Radio 1 on in stereo and watch Nazareth in concert. Tended to be heavy on..."
- In 'Words and Pictures', ange says: "Thank you so much Halloween Pumpkin! I thought I would check on this site, not really expecting for someone to have uploaded the pumpkin story after..."
- In 'It’s the double-sized Christmas Creamguide number 2014!', Alan B says: "Huzzah! Huzzah! … Huzzah!"
- In 'The six best Christmas TV Times covers', Alan B says: "The Minder one is very reminiscent of Computer And Video Games covers of the same era."