Brainchild of boss Peter ‘Mitsubishi’ Parker, British Rail’s first proper TV ad campaign was a whistles-and-bells extravaganza of cut-price offers and posh cinematic entreaties. Dozens of Inter-City fleets, bodywork glistening in a perpetual rainstorm, plied forever-rolling countryside. Their cargo: the honourable Sir Jim’ll Savile. His armoury: a dark suit, a Maxpax coffee, shockingly sensible hair and an endless amount of paperwork that had to be done before that pressing engagement with the man who makes the machines for the hospitals. Wine-bar funk played while the kid who sang ‘Walking in the Air’ (Not Aled Jones, The Other One) belted out, ‘this is the age of the train.’ From a time when audiences were impressed by extended sequences of carriage exteriors, the ads did their job in leaving the slogan – somewhat meaningless out of context – in everyone’s heads.
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Creamguide's Pick of the Day
We billed the first episode of this series and, given we’ve got nothing else to talk about today, we’ll rejoin Dawn and the gang for the last. We’ve watched them all in between, because it reminds us a bit of She’s Gotta Have It which we used to love, and they’ve been good fun, though we could do without the identical “what is vintage?” sequence that takes up the first five minutes or so of every episode, and we haven’t much cared for some of the people who’ve been made over. Still, a harmless hour of distraction is had by all.
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Points of View
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