Brainchild of boss Peter ‘Mitsubishi’ Parker, British Rail’s first proper TV ad campaign was a whistles-and-bells extravaganza of cut-price offers and posh cinematic entreaties. Dozens of Inter-City fleets, bodywork glistening in a perpetual rainstorm, plied forever-rolling countryside. Their cargo: the honourable Sir Jim’ll Savile. His armoury: a dark suit, a Maxpax coffee, shockingly sensible hair and an endless amount of paperwork that had to be done before that pressing engagement with the man who makes the machines for the hospitals. Wine-bar funk played while the kid who sang ‘Walking in the Air’ (Not Aled Jones, The Other One) belted out, ‘this is the age of the train.’ From a time when audiences were impressed by extended sequences of carriage exteriors, the ads did their job in leaving the slogan – somewhat meaningless out of context – in everyone’s heads.
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Creamguide's Pick of the Day
Here’s something a bit interesting from the archives, an anthology series of ghost stories from 1977 with an extremely distinguished cast which apparently isn’t very good and was considered such a failure it was never repeated, and as of now we can check that with the Radio Times archive and that does appear to be the case. This repeat run might be a bit more exciting if it hadn’t been released on DVD last year, and if we were getting more than, it seems, just three of the eight episodes, but interesting enough, we think.
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Points of View
- In 'Dukes of Hazzard, The', Austin Maxi says: "Closing titles usually played over a scene of Rosco’s police cruiser chasing the General Lee Dodge Charger round and round some..."
- In 'Life Without George', Austin Maxi says: "‘Everywhere you look it’s two by two, everyone’s got someone, save for you!’ as the theme song told us...."
- In 'Call Me Mister', Austin Maxi says: "I remember that the Australian lead character’s vehicle of choice was a Mini."
- In 'Break in the Sun', Austin Maxi says: "The theme music to ‘Break In The Sun’ was John Renbourn’s ‘Reflections’."
- In 'Six English Towns/Six More English Towns/Another Bloody Six English Towns', Graham says: "Alec was born in 1907 and died in 1985 at the age of 77. He was a great historian and the..."