Brainchild of boss Peter ‘Mitsubishi’ Parker, British Rail’s first proper TV ad campaign was a whistles-and-bells extravaganza of cut-price offers and posh cinematic entreaties. Dozens of Inter-City fleets, bodywork glistening in a perpetual rainstorm, plied forever-rolling countryside. Their cargo: the honourable Sir Jim’ll Savile. His armoury: a dark suit, a Maxpax coffee, shockingly sensible hair and an endless amount of paperwork that had to be done before that pressing engagement with the man who makes the machines for the hospitals. Wine-bar funk played while the kid who sang ‘Walking in the Air’ (Not Aled Jones, The Other One) belted out, ‘this is the age of the train.’ From a time when audiences were impressed by extended sequences of carriage exteriors, the ads did their job in leaving the slogan – somewhat meaningless out of context – in everyone’s heads.
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Creamguide's Pick of the Day
Following on from last week’s coppers programme here’s another profession that used to be totally respected by all of society but who now appear to have been submerged by paperwork and administration. Creamguide wasn’t a particularly sickly child so has fairly happy memories of visits to the GP, not least thanks to the back issues of Look-In they used to keep in the waiting room – to the extent we once demanded to return to the waiting room after our appointment so we could finish reading one.
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