Brainchild of boss Peter ‘Mitsubishi’ Parker, British Rail’s first proper TV ad campaign was a whistles-and-bells extravaganza of cut-price offers and posh cinematic entreaties. Dozens of Inter-City fleets, bodywork glistening in a perpetual rainstorm, plied forever-rolling countryside. Their cargo: the honourable Sir Jim’ll Savile. His armoury: a dark suit, a Maxpax coffee, shockingly sensible hair and an endless amount of paperwork that had to be done before that pressing engagement with the man who makes the machines for the hospitals. Wine-bar funk played while the kid who sang ‘Walking in the Air’ (Not Aled Jones, The Other One) belted out, ‘this is the age of the train.’ From a time when audiences were impressed by extended sequences of carriage exteriors, the ads did their job in leaving the slogan – somewhat meaningless out of context – in everyone’s heads.
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Creamguide's Pick of the Day
Ricky Ross’ New Tradition
Wednesday, 22.00, BBC Radio 2
Very much the triumphant return of Radio Cream Times in midweek at the moment, but don’t worry if you prefer that new-fangled seeing by wireless as there’ll be some more television programmes along in a minute. Today though we can only offer up this new series in which Ricky, from off of Deacon Blue of course, plays some recently released records and then picks them apart to play some old records which he thinks sound very similar, and ponder why certain themes continue to recur in pop.
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Points of View
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