Brainchild of boss Peter ‘Mitsubishi’ Parker, British Rail’s first proper TV ad campaign was a whistles-and-bells extravaganza of cut-price offers and posh cinematic entreaties. Dozens of Inter-City fleets, bodywork glistening in a perpetual rainstorm, plied forever-rolling countryside. Their cargo: the honourable Sir Jim’ll Savile. His armoury: a dark suit, a Maxpax coffee, shockingly sensible hair and an endless amount of paperwork that had to be done before that pressing engagement with the man who makes the machines for the hospitals. Wine-bar funk played while the kid who sang ‘Walking in the Air’ (Not Aled Jones, The Other One) belted out, ‘this is the age of the train.’ From a time when audiences were impressed by extended sequences of carriage exteriors, the ads did their job in leaving the slogan – somewhat meaningless out of context – in everyone’s heads.
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Creamguide's Pick of the Day
The Mercury Prize has flitted between the Beeb and C4 in recent years, but it’s back on the Beeb now and this year’s result will be revealed live tonight. What we especially like about the prize is obviously that it’s still named after the defunct company that originally sponsored it, and we even wonder how many younger viewers even realise that it even was a sponsor and not just a fancy name, a bit like the Britannia Stadium and the Liberty Stadium. Anyway, after it’s announced we’ll be able to enjoy some previous winners, and decide whether it’s a great honour or a poisoned chalice.
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Points of View
- In 'Only Fools and Horses', Richard Davies says: "It drifted a little into drama with the 50 minute episodes & annual extended specials, but the quality of the series was there right..."
- In 'Only Fools and Horses', Barbersmith says: "If this had finished after series four it would stand up there with the greatest sitcoms ever. Sadly, it didn’t. Mawkish, over-long,..."
- In 'One Man and his Dog', Barbersmith says: "Absolutely spot on Jim."
- In 'On The Move', Barbersmith says: "Thanks for that link HardcorePrawn. Bob Hoskin’s mate played by Eckersley from The Monster of Peladon. Of course."
- In 'Creamguide(Films) Commentaries: Indiana Jones and the Temple of Doom', Cinecamera33 says: "All the Indy movies follow George Lucas mentor Joseph Campbell’s somewhat Freudian..."