Brainchild of boss Peter ‘Mitsubishi’ Parker, British Rail’s first proper TV ad campaign was a whistles-and-bells extravaganza of cut-price offers and posh cinematic entreaties. Dozens of Inter-City fleets, bodywork glistening in a perpetual rainstorm, plied forever-rolling countryside. Their cargo: the honourable Sir Jim’ll Savile. His armoury: a dark suit, a Maxpax coffee, shockingly sensible hair and an endless amount of paperwork that had to be done before that pressing engagement with the man who makes the machines for the hospitals. Wine-bar funk played while the kid who sang ‘Walking in the Air’ (Not Aled Jones, The Other One) belted out, ‘this is the age of the train.’ From a time when audiences were impressed by extended sequences of carriage exteriors, the ads did their job in leaving the slogan – somewhat meaningless out of context – in everyone’s heads.
New! From K-Tel!
TVC on Twitter
Creamguide's Pick of the Day
Culture Club are back again although the most interesting thing they’ve done in this incarnation is their appearance on Strictly where George’s voice appeared to be completely shot. In fact that’s pivotal in this documentary following the band around where unfortunately it appears that George comes across as a bit of a bastard, alas.
Subscribe to Creamguide!
Points of View
- In 'Creamvote #15 The most unforgettable quiz show theme', Liam says: "This poll is not valid without The Krypton Factor being on it."
- In 'Creamvote #15 The most unforgettable quiz show theme', Tim says: "Just to even out the obvious double, nay, probable octuple AT LEAST voting of Metroland Ian. He voted at least a..."
- In 'Creamvote #14 The most unforgettable kids’ entertainment show theme', Richard16378 says: "Think It Do It had a very catchy tune, but I can’t find it online anywhere."
- In 'Creamvote #14 The most unforgettable kids’ entertainment show theme', Austin Maxi says: "“What a handsome chap!” Of course, it has to be ‘Think Of A..."
- In 'The 50 Greatest Things About Match Of The Day', Alan says: "Does anyone else remember an MOTD – possibly from the 70s – which was broadcast during a strike, presumably by..."