Brainchild of boss Peter ‘Mitsubishi’ Parker, British Rail’s first proper TV ad campaign was a whistles-and-bells extravaganza of cut-price offers and posh cinematic entreaties. Dozens of Inter-City fleets, bodywork glistening in a perpetual rainstorm, plied forever-rolling countryside. Their cargo: the honourable Sir Jim’ll Savile. His armoury: a dark suit, a Maxpax coffee, shockingly sensible hair and an endless amount of paperwork that had to be done before that pressing engagement with the man who makes the machines for the hospitals. Wine-bar funk played while the kid who sang ‘Walking in the Air’ (Not Aled Jones, The Other One) belted out, ‘this is the age of the train.’ From a time when audiences were impressed by extended sequences of carriage exteriors, the ads did their job in leaving the slogan – somewhat meaningless out of context – in everyone’s heads.
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Creamguide's Pick of the Day
Well, here’s something we didn’t expect to be billing so soon because, as we mentioned last time, thanks to a couple of unbroadcastable episodes and a strike we’re now over a month ahead with this episode from 30th August. There are Proms scheduled for the next few Thursdays so surely this is the cue to give it a bit of a rest. Still, we’re actually pretty pleased to see this one turn up because it’s a good one, although it appears the studio debut of a very famous star is relegated to the late show. Of course, by this point ITV had long packed up so the show was enjoying its highest ever ratings, Secret Affair playing to an audience of around fifteen million people.
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Points of View
- In 'School book clubs', George White says: "Oh, Gyles Brandreth’s books, I remember because my school library simply had a lot of old Creamy books, Marmalade Atkins, Target WHo..."
- In 'Rentaghost', palimpsest says: "Despite the forced pantomime routines I persisted with it just for the main theme. An apparition quipped from deep inside a crypt."
- In 'Dogtanian and the Three Muskehounds', Palimpsest says: "Something… Dogtanian being seduced by a lingerie wearing cat disguised as a monk? And a villain who kept slicing the..."
- In 'Heidi', Palimpsest says: "I’ve heard that this makes up most of the daytime scheduling on Austrian television. Heidi visits the cheese factory, Heidi visits the schnaps..."
- In 'The Children’s Film Foundation', John Harwood says: "“ZOO ROBBERY (1973) Yen-Sen the Yeti (OK, fine…) is stolen from London Zoo, and kids and WILLIAM “DR” HARTNELL..."