A nation long reconciled to spending just as many hours in the kitchen preparing pudding as the main course (it’s Thursday, so it must be jam roly-poly) was always going to need something immediately comprehensible to shake it out of its sweetmeat servitude. Bird’s Angel Delight was just the thing, and moreover offered an additional boon by using up those half-bottles of milk leftover from breakfast. It debuted in supermarkets in 1967 promising the taste of strawberries and cream from colourful pouches of microdust. The fact this luminous powder had to be vigorously whipped together with milk was the cue for dad to ‘take a turn’ with the mixing bowl, thereby proving that no-one could ever say he didn’t ‘do his bit around here’. While a panoply of flavours and spin-offs, including birthday-party favourite the milkshake and the sadly over-ambitious home-made ice lolly, ensured the brand lined your ‘afters’ cupboard through the 1970s, its ultra-functionalism lost favour in the fussy Ice Magic-ed 1980s.
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Creamguide's Pick of the Day
This series has now indeed started, and this first series makes for pretty intriguing viewing, not least for the prizes which the other day saw someone foolishly turn down an Amstrad CPC, and although it’s an easy target some of the outfits really do have to be seen to be believed. We’d totally forgotten that you initially had to answer questions before you got your hands on the wheel, presumably to appease the IBA into making into more of a game of skill. Impressive though her twirling is, Angela Ekaette isn’t particularly charismatic though pretty soon, maybe even today, she’s jettisoned in favour of Carol.
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