A nation long reconciled to spending just as many hours in the kitchen preparing pudding as the main course (it’s Thursday, so it must be jam roly-poly) was always going to need something immediately comprehensible to shake it out of its sweetmeat servitude. Bird’s Angel Delight was just the thing, and moreover offered an additional boon by using up those half-bottles of milk leftover from breakfast. It debuted in supermarkets in 1967 promising the taste of strawberries and cream from colourful pouches of microdust. The fact this luminous powder had to be vigorously whipped together with milk was the cue for dad to ‘take a turn’ with the mixing bowl, thereby proving that no-one could ever say he didn’t ‘do his bit around here’. While a panoply of flavours and spin-offs, including birthday-party favourite the milkshake and the sadly over-ambitious home-made ice lolly, ensured the brand lined your ‘afters’ cupboard through the 1970s, its ultra-functionalism lost favour in the fussy Ice Magic-ed 1980s.
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Creamguide's Pick of the Day
A few years back we received an email from the local Chamber of Commerce reminding us the clocks were going forward, though we really think that if you’re relying on the Chamber to tell you, you probably don’t have the wit to make a success of your business. The title of this show is another reminder, heralding a documentary presented by Stephen Fry on why we do it and if we still should.
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